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Director of Operations & Marketing

Developed 5 year business plan and necessary infrastructure to implement plan which exceeded all expectations by 3rd year (2004).
Fourth year gross profits increased by 145% (net profits by cost-saving measures were 188% — a 33% increase from previous year — while also increasing infrastructure spending).

  • Assembled and analyzed all monthly, quarterly and yearly financial reports.
  • Developed marketing support materials, programs and procedures
  • Tracked, measured, analyzed and communicated the performance of multiple campaigns
  • Prepared marketing reports using data from internal and external sources
  • Assisted in identifying and analyzing opportunities for improvement based on data
  • Presented results, analysis and recommendations for budgeting and forecasting projected sales

  • Identified training opportunities; drafted and mandated company standards; directed training programs to meet OSHA industry guidelines.
  • Negotiated A/R, A/P contracts with vendors and clients
  • Collected and managed client project requirements
  • Developed sourcing/procurement strategies and processes
  • Configured software based on project requirements
  • Trained office teams on software and sourcing/procurement techniques
  • Automated manual processes
  • CAD client presentations



    • Creative Director

    Provide computer and marketing solutions; software training; graphic design; multimedia and Web site design. Clients include:

  • New England Anti-Vivisection Society, www.neavs.org Boston, MA
    Print production & Web administration: Initiated and completed accessibility for 'Bobby' approval; assorted outreach and informational materials; manage marketing calendar and production schedules
  • www.sojourner.org Boston, MA
    Webmaster: Increased hits (205%) and distinct hosts served (296%).
  • www.doggiedaytrippers.com Boston, MA
    Web design/copy: CSS based, low-bandwidth Web site.
  • TransHealth Educational Network Boston, MA
    Design: Designed resource materials; database for resource manual.


    • Design Director

    Monthly publication; related marketing materials; production schedules.

  • Created and successfully implemented electronic publishing procedure; reduced advertising production and consumable costs by 71%.
  • Orchestrated direct mailing, generated 12% increase in subscriptions.
  • Oversaw database clean-up and coding for direct mail campaigns and subscription monthly contributors. Success: valuable inhouse time reduced; these projects were outsourced to mailhouse (which was already handling our subscriptions), freeing up valuable in-office time and monies.
  • Provided ongoing training with inhouse applications;
  • Provided solutions for non-profit information continuity problems.
  • Created flexible tutorials and training materials for incoming personnel.

    • Manager, Marketing Assistant

  • Daily management of 10-member staff; seasonal marketing strategies.
  • Designed one of the best-selling seasonal garments

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